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What is it that they are
doing wrong?
Having the
pages is with the proper keywords is one thing. But driving visitors to
those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you
need to
optimize your site navigation.
Stop for a moment and think about how visitors are using your website.
After a
visitor has landed on a certain page, they have the tendency to click
on another
page that sounds interesting. They get there because of the other links
that
appears on a page that they initially landed on. This is site
navigation. It is all
about enabling visitors to move about your site. And one way of
maximizing your
Adsense earnings.
A typical website have menu links on each page. The wording on these
links is
what grabs a visitor’s attention and gets them to click on
one of the links that will
take them to another page of that website. Links that have
“free’ or “download”
are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your
high paying
pages. There are some websites that are getting a lot of traffic from
search
engines, but have low earnings. The trick is to try and use come
cleverly labeled
links to get the visitors off that pages and navigate them to the
higher earning
ones. This is one great way of turning real cheap clicks to real
dollars.
Before you begin testing if this same style will work for you and you
website, you
need to have two things. Something to track and compare and some high
earning
pages you want to funnel your site traffic to. An option is to select a
few of your
frequently visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors viewing a
particular page
to try and click on the link that will take them to your high earning
pages. Come
up with a catchy description for that link. Come up with a catchy and
unique
description for the link. Think
of something that people do not get to see
everyday.
That will trigger their curiosity enough to try and see what that was
all
about.
You can also
use graphics to grab your readers’ attention. There is no
limitation
to what you
can do to make your link noticeable. If you are after the success of
your site,
you will do everything it takes just to achieve that goal. Just be
creative. As
far as many Adsense advertisers are concerned, there are no written
and unwritten
laws to follow regarding what they write. Just as long as you do not
overstep the
guidelines of the search engines, then go for it.
Also remember
that it is all about location, location and location. Once the perfect
attention
grabbing description has been achieved, you have to identify the perfect
spot on your
page to position that descriptive link to your high paying page.
There is
nothing wrong with visiting other websites to see how they are going
about
maximizing their site navigation. “Hot pages” or
“Most read” lists are very
common and
overly used already. Get to know the ones that many websites are
using and do
not try to imitate them.
Another way
of doing it is to try and use different texts on different pages. That
way you will
see the ones that work and what does not. Try to mix things around
also. Put
links on top and sometimes on the bottom too. This is how you go about
testing which
ones get more clicks and which ones are being ignored.
Let the
testing begin. Testing and tracking until you find the site navigation
style
that works
best for you site.
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